Running a small business efficiently isn’t easy – every business in every sector share some of the same challenges:
- Recruiting the right team
- Cyber security
- Effective time management
- Attracting customers
- Maintaining customers
These are times when nothing comes easy to any business – but with the help of technology these challenges don’t have to have such a drastic effect on the daily activities and workflow of your team. Rather than worrying about them aimlessly, these obstacles can be tackled methodically and approached with careful planning. Let’s take a look at some of the tech tools that can help.
Small businesses can save valuable time and money by purchasing Cloud computing services rather than owning and operating their own IT infrastructure, and depending on your current on-premise IT infrastructure, you can save considerable space too! The premise of Cloud computing means that you only pay for what you use, allowing you to avoid the upfront costs of maintaining dedicated servers and hiring specialized IT staff – saving you a lot of money in the long term.
Cloud computing services vary, from basic file storage, all the way to artificial intelligence. It allows your team to collaborate and access data from any location on the globe, securely.
There are two main service models of Cloud computing:
- IaaS (Infrastructure as a Service)
- SaaS (Software as a Service)
It is worth talking to an IT professional if you are unsure which is right for your organization.
Leveraging the Influence of social media
The power and influence of social media cannot be understated. If your business begins generating positive engagements with potential clients, then the rate at which the popularity of your organization can grow can reach lightning speeds. If you use the powers of social media effectively, its far-reaching connectivity can help you to target not only your local customer base but also perhaps the previously untapped resource of the international market.
The best thing about using social media platforms is their cost, or lack of, the most famous ones available on the market are free! There are also tools available that allow you to measure and analyze the performance of each of your social media marketing campaigns.
AI and Machine Learning
AI (Artificial Intelligence) is the simulation of human intelligence processes by machines. Some specific applications of AI include expert systems, natural language processing (NLP), speech recognition and machine vision.
Machine Learning is a form of AI that allows your system to learn and improve from experience without being programmed explicitly to perform that task. AI focuses on computer systems that try to replicate skills that humans can do, whereas Machine Learning processes data, recognizing patterns in order to develop algorithms. In other words, AI and Machine Learning are progressive and will continue to advance.
In simple terms, AI and Machine Learning – if implemented, managed, and maintained correctly – can take the mundane tasks off the hands of your team, allowing them to better utilize their own skills.
If you’re a small or medium business, especially a startup, take full advantage of the technology that will boost efficiency. Technology is an investment that will cut costs and make the work of your team more efficient.
.Contact us now to learn how mPowered IT can help your business.