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7 Tech Considerations for your Business

Small business owners often find it challenging to invest in the right tech for their businesses. If done correctly, the right IT can transform your business by boosting productivity, collaboration, and communication, accelerating sales, and opening brand new markets. Let’s look at seven ways tech can help you ensure your business meets its goals.

1. Evaluate your IT status

As quickly as technology is advancing, it’s a good idea to evaluate your IT status every year. Does all the technology you use perform as you would like it to? What technology are you missing out on that would improve your business? This is where a good IT consultant comes in. You want to work with a pro who is impartial and unbiased, who will work with your business interest at heart. You may find that everything you’re using right now is exactly what you need. But to keep your technology from slipping behind the curve, it’s smart to plan and budget for technology growth as your company grows.

2. Explore your own productivity tools

First, look at the productivity tools you already have, such as Microsoft Teams or Zoom. Within each software you already use, there are likely several amazing features you aren’t even aware of so you never use – but some of your employees may. It’s smart to meet with your team members and find out how they are using your software more productively, which would be good info to share with the whole team.

3. Create an online strategy

Every business needs a solid online strategy, even if you don’t sell any product or service online. You need to have a presence online, a way for potential customers to find you easily, know what you’re about, and how to contact you. At minimum, make sure you have a Google My Business account set up. It’s a powerful and robust search tool that’s free and used by millions of people every hour.

4. Optimize your website

A lot of small businesses make the mistake of thinking their website is once and done. Building your website is only the first step. It needs to stay updated to serve you. An outdated website is not good for business. It may have out outdated design, information, and functionality. Google is not friendly to poorly optimized websites, so you could become almost invisible in search results if your website is not current and optimized. If you don’t have anyone in-house to keep your site fresh, you may need to outsource content updates and SEO.

5. Engage employees

When considering new or upgraded technology for your business, never overlook the people who will be using that technology every day! Your employees are an excellent resource for informing you on the limitations of your current systems, and what functionality they wish they had to perform their jobs better.

6. Consider a Customer Relationship Management (CRM) system

A CRM system will help to ensure you understand your customers better and capitalize on sales opportunities. It will also help you to remain organized by centralizing all your customers’ information, and taking it one step further, you will be able to give customers a far more personalized service and follow up properly with any prospects.

7. Keep on top of tech security

Your cyber security needs constant attention. Make sure you have a cyber security policy covering such areas as acceptable use, password guidelines, security practices and rules for downloading software. Putting a firewall in place is not a security plan. A security breach can wipe data or hold it hostage for a ransom, and no business, no matter how small, is safe without an active and evolving security plan.


3 Ways to Save Time and Money with Technology

Running a small business efficiently isn’t easy – every business in every sector share some of the same challenges:

  • Competition
  • Recruiting the right team
  • Cyber security
  • Effective time management
  • Attracting customers
  • Maintaining customers

These are times when nothing comes easy to any business – but with the help of technology these challenges don’t have to have such a drastic effect on the daily activities and workflow of your team. Rather than worrying about them, these obstacles can be tackled methodically and approached with careful planning. Let’s take a look at some of the tech tools that can help.

Cloud Computing

Small businesses can save valuable time and money by purchasing Cloud computing services rather than owning and operating their own IT infrastructure, and depending on your current on-premise IT infrastructure, you can save considerable space too! The premise of Cloud computing means that you only pay for what you use, allowing you to avoid the upfront costs of maintaining dedicated servers and hiring specialized IT staff – saving you a lot of money in the long term.

Cloud computing services vary, from basic file storage, all the way to artificial intelligence. It allows your team to collaborate and access data from any location on the globe, securely.

There are two main service models of Cloud computing:

  • IaaS (Infrastructure as a Service)
  • SaaS (Software as a Service)

It is worth talking to an IT professional if you are unsure which is right for your organization.

Leveraging the Influence of social media

The power and influence of social media cannot be understated. If your business begins generating positive engagements with potential clients, then the rate at which the popularity of your organization can grow can reach lightning speeds. If you use the powers of social media effectively, its far-reaching connectivity can help you to target not only your local customer base but also perhaps the previously untapped resource of the international market.

The best thing about using social media platforms is their cost, or lack of, the most famous ones available on the market are free! There are also tools available that allow you to measure and analyze the performance of each of your social media marketing campaigns.

AI and Machine Learning

AI (Artificial Intelligence) is the simulation of human intelligence processes by machines. Some specific applications of AI include expert systems, natural language processing (NLP), speech recognition and machine vision.

Machine Learning is a form of AI that allows your system to learn and improve from experience without being programmed explicitly to perform that task. AI focuses on computer systems that try to replicate skills that humans can do, whereas Machine Learning processes data, recognizing patterns in order to develop algorithms. In other words, AI and Machine Learning are progressive and will continue to advance.

In simple terms, AI and Machine Learning – if implemented, managed, and maintained correctly – can take the mundane tasks off the hands of your team, allowing them to better utilize their own skills.

In Conclusion

If you’re a small or medium business, especially a startup, take full advantage of the technology that will boost efficiency. Technology is an investment that will cut costs and make the work of your team more efficient.

.Contact us now to learn how mPowered IT can help your business.


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